It’s been reported here before that Cincinnati-based Federated Department Stores, Inc. purchased Macy’s Department stores and now our Marshall Field’s. The former is a New York City landmark; the latter is a Chicago landmark. Pish-posh, according Federated. They like the name Macy’s so all their stores are going to use that name. After all, they claim, Marshall Field’s is just a name. Wrong! It’s a place. It’s two places in Chicago. It’s lots and lots places in the suburbs and other parts of the country. It’s green bags. It’s Chicago Fire history. It’s fabulous clocks. It’s Normal Rockwell paintings. It’s a whole City block.
It’s just a name! claims Federated, you can adjust. Bye Marshall Field’s …hello Macy’s. See, just a name.
Too bad Federated didn’t bother to learn our names. They’ve put new signs all over the State Street store in Chicago…the landmark store…the one with the clocks…the whole City block store…the one where you ask directions and people tell you things like, "That’s on the fifth floor, Randolph Street side." or "You’ll find that on 8; Wabash Avenue." It didn’t matter if you were in the basement or on the ninth floor–directions included the city streets! But the new owners put up signs showing all their departments and got three of the street names…WRONG! Apparently they expect us to be better with names than they are! The Chicago Tribune has an article here with a copyrighted picture, but it probably won’t be accessible very long.
Welcome to the neighborhood Federalist, I mean Frigerated, I mean Regulated, I mean…whoever. Here’s a good name…Fool.